A Guide to Facebook for Tradesmen

March 2019

Social media has a lot of uses for companies who sell specific products and link to an online shop and most people know the benefit from it.

It is a little more difficult to sell services like tradesmen on Facebook, so I wrote this guide to help you.

User Engagement

Users engage a lot more on Facebook than they would on LinkedIn. Facebook has a higher usage rate which really means your posts or ads will be seen and engaged with by more people.


Engagement is when someone likes, shares or comments on your post. That’s all it really means.

The best tip I can give you for Facebook is make sure you are updating it regularly. Before a customer books your service, they will most likely check you out on Facebook. If your page hasn’t been updated in two years, they may think you have gone out of business and not book you.

It doesn’t really matter if you have a lot of followers or likes, just make sure the page is updated regularly.

Below I have outlined three ways you can use Facebook as a tradesmen. One thing to bear in mind. Facebook is a business. Like you. It wants to make money. That is why they constantly ask you to advertising with them. Do not forget this.

What is good about Facebook advertising is that you can start with very small budgets, like £10. You do not need to spend thousands of pounds.

1. Facebook Advertising

Location Location Location. This is usually crucial for a tradesmen on Facebook. There is no point advertising your services in Brighton if you are based in Scotland. Before you jump into Facebook Advertising, it is good to think about who your target market is. Target market just really means who is buying your service.

Things to think about when you are defining your target market on Facebook:What age is your customer?

  1. In what location do you work?
  2. What sex is your customer?
  3. What pages on Facebook would they have interacted with that is relatable for your business? For example, do they like Checkatrade? If so, they could need a plumber/electrician/builder etc etc.

Once you have defined your target market, you can use Facebook Advertising better and get better results.

2. Facebook Groups

Do not underestimate the power of Facebook Groups. There are hundreds of them, and all you have to do is search different types in the Facebook Search Bar.

This includes small business groups, networking groups and industry specific groups. These can be a great way to show off your business free of charge.

3. Facebook Pixel

Facebook Pixel is a small piece of code you can install on your website and you can use it with Facebook Advertising. Pixel allows you to show ads to people who have already visited your website and taken different actions of it.

Perhaps someone has viewed a product or service and you want to retarget them? This is where Facebook Pixel comes in.

I will be producing a guide in the future on how to use Facebook Pixel. It sounds very scary, but is really simple to use.

Garry James

Garry runs Social The World, and helps small businesses across the UK do better on social media. I wrote a workbook to help small business owners do better on social media. You can check it out here.

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