How often should I post on social media?

March 2019

This is something that most small business owners struggle with.

How often should I post on social media? What is the best number of posts per day, per week, per month?

If you struggle with this question, this quick guide will help you.


The minimum number of times you should post to Facebook is 2-3 times per week. You should not really be posting daily if you have under 10,000 followers. Do not waste your time.


The recommended amount is 3-30 times daily! This may seem like a lot, but tweets have an incredibly short shelf life of around 18 minutes. You can reuse the same content in different ways on Twitter, and if you have any questions about this, we can show you how.


You should be posting to Instagram at least once daily. Instagram’s algorithms reward accounts that post regularly and have consistency, so think about if this is manageable for your business before launching an account.

Garry James

Garry runs Social The World, and helps small businesses across the UK do better on social media. I wrote a workbook to help small business owners do better on social media. You can check it out here.

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