Social Media Tips for Tourism Businesses

March 2019

Running a small tourism business is tough. I have worked with a range of different tourism businesses across Europe, from hotels and bed and breakfasts to kayak providers and whale watching tours.I have created some top tips for small tourism businesses on how they can do better on social media.


1. Instagram is your new friend. Instagram is create for tourism businesses to show off their unique service. A new number of visitors search by location on Instagram and if your business keeps popping up in a specific location, tourists might be more inclined to book with you.

2. Use hashtags for your location. If you are in the Cotswolds, search for different hashtags in the area which tourists might be searching for.

3. Focus on what makes your business unique. Let’s take a whale watching tour in Scotland. You will want to show off what is unique about your business. Is it the closeness you get to whales? Is it the story selling experience whilst on board? I would focus your social media on showing off what previous customers have seen. High quality images and videos of whales. Give the audience what they want.

​4. A large part of the tourism industry is about being friendly. How can you show off your personality through social media?


5. Do not overlook Facebook. Every local tourism organisation has its own Facebook page for example, Visit Scotland, Visit Cotswolds, Visit Peak District etc etc. Why not reach out to them (via Facebook) and ask them to share your posts. This is a great way of building a Facebook audience for FREE. These tourism organisations usually have a large audience and so use this.

For more tips, check out my Social Media Workbook which is specifically for small business owners, including tourism businesses. It is only £20.

Garry James

Garry runs Social The World, and helps small businesses across the UK do better on social media. I wrote a workbook to help small business owners do better on social media. You can check it out here.

Related Posts